If you haven’t picked up on the fact that I am a HUGE baseball fan, then you haven’t read my blog before. Suffice it to say, after my daughter, husband, cats & family, I love baseball the most. Violet already cheers “Go Rockies!” when we watch or listen to it (though she also says that when we’re watching the A’s, too – but we’re working on distinguishing between the two teams). I even have a baseball tattoo.
And I have also lost loved ones to cancer. Cancer sucks. I lost my grandpa to cancer when I was 8 years old. We lost our cat, Vinny, to cancer 2 months ago. I have mourned the loss of far too many people I have heard about thru the internet who have lost battles with cancer. I’ll say it again: cancer sucks.
Imagine how happy I was to hear that Stand Up To Cancer (SU2C), the charitable initiative supporting groundbreaking research aimed at getting new cancer treatments to patients in an accelerated timeframe, and MLB.com, the official Web site of Major League Baseball, announced today a new online program for fans to contribute directly to cancer research while honoring loved ones touched by cancer with customized baseball virtual goods from their favorite ballparks.
Major League Baseball was the founding donor to contribute to Stand Up To Cancer in 2008 when Baseball Commissioner Bud Selig pledged the industry’s resources to support this innovative cancer research model.
The program, MLB.com Stand Up Stadiums, will be supported at launch by a public service announcement created by MLB.com and SU2C that will be shown on ballpark video boards and available at MLB.com and Club Web sites. This initiative will give fans the opportunity to make a donation to SU2C online at MLB.com/standupstadiums and receive virtual seats, suites, bases and pitcher’s mounds from any of the 30 Major League Baseball ballparks, each with customized branding and personal messages to honor loved ones impacted by cancer.
After choosing their favorite team and ballpark, fans can select the virtual piece of the stadium they’d like to dedicate. The minimum donations will be tiered based on the items available, including $5 per ballpark seat, $100 per suite, $200 per base and $500 per pitcher’s mound. Individual donations at each tier may be increased as desired.
Before completing the donation, fans can enter a dedication name, write a personal commemorative message and upload a digital photograph to customize their virtual items. Fans will be able to preview their items before ordering in a special team-branded gallery page. The donor will have a unique web page link to display and share the virtual item with friends, families, co-workers and others touched by cancer via e-mail and across social networking platforms.
I’ll be buying virtual seats for all of those in my life who have been affected by cancer – my grandpa, my aunt Noel (a breast cancer survivor), Vinny, and my dear friend Wayne, another breast cancer survivor. I might even buy one for Ellie, and for Layla Grace, two children who have passed this year from cancer, who truly touched me.
Can you spare $5? Isn’t this a great cause? If you do end up buying a virtual item, be sure to comment and let me know!
And Go A’s! (and Rockies!)